One often overlooked component of an optimized website is Social Media. Some say it's just for kids and people with too much free time. That is a false assumption.
Social Media venues such as Facebook.com allow you to target potential site visitors by age, gender, geography, income and interests. Social Media can be less expensive alternative for Paid Search campaigns or a strong compliment to Paid Search.
Another aspect of Social Media is that it can help a site achieve its Natural / Organic Search campaigns. Major search sites see value in Social Media and can improve a website's rank based on Social Media links to your site.
Please contact us for a free assessment of what it will take to achieve your goals in Social Media.